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Vinsobres - The unusual Cru of the Côtes du Rhône

The unusual Cru of the Côtes du Rhône

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21 November 2016 By

Anthony Jaume

Anthony Jaume Domaine Jaume

Domaine Jaume

“Domaine Jaume has a very strong commercial and marketing potential, in keeping with the Vinsobres appellation’s image” explains Anthony, the domaine’s “Monsieur Marketing”. His family roots drew him to the wine industry but he also holds a diploma in Customer Service and a degree in Marketing Management.

He is now responsible for sales at the domaine. His objectives are to create a dynamic wine domaine, to develop a network of agents in France, and to grow export sales. Brothers Pascal and Richard and their wives are responsible for production and administration, and work with Anthony to ensure the development of the sales and communication networks. “It isn’t hard to sell Vinsobres wines. Although not very widely known, they sell well both in France and abroad due to their excellent value for money.”

”We must continue to proactively develop our activity. We need to do something different rather than just copy and paste what is already being done in the region. There is so much that can be achieved with social media. Quality alone is worthless without awareness. We need to get the Vinsobres name out there!”
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